How to Use OptinMonster’s Content Blocking Feature

OptinMonster makes it easy to gate your page and post content with Content Locking for Inline Campaigns.

In this article, you will learn how to use OptinMonster’s Content Locking feature.

Before You Start

Here are some things to know before you begin:

Enable Content Blocking

When you’re ready to lock your page or post content, follow these steps:

  1. In the Design view of the campaign builder, select the Settings icon.
    Settings button in the campaign builder when editing an Inline campaign.
  2. Next, within the Advanced tab in the sidebar expand the Fullscreen Settings option and enable the Lock content below campaign? setting. You’ll then be provided the option to set the Content Locking Style (Blur or Remove).
    Enable content blocking for inline campaigns in the OptinMonster campaign builder.

    • Blur: Blurs out the text below the campaign.
    • Remove: Removes the text completely below the campaign.
  3. When you’re finished, click Save.
  4. Embed your Inline Campaign where you would like to lock content.


Can I unlock all content on my site after a visitor has subscribed?

Yes! Be sure to set global cookie durations for your domain. Any value greater than zero for the Global Success Cookie will unlock all content on your site once a visitor has subscribed for that number of days.

Can I use Content Locking with a Custom HTML Integration?

Yes! Just be sure your custom HTML form’s submit field contains the om-trigger-conversion class, and OptinMonster will take care of the rest.

If you’re adding an HTML link to the Custom HTML field instead of a form, you can add the same class to your HTML link tag and when selected the content will be unlocked.

Learn more about using the om-trigger-conversion class with OptinMonster.

Why doesn’t Blur work on Internet Explorer 11?

Unfortunately, Internet Explorer 11 does not support the blur method, so to ensure your content isn’t freely available to visitors on IE11 we remove the content from view until it has been unblocked.

Will Content Locking negatively affect my website’s SEO?

From the indexability point of view, a Content Locker campaign is 100% SEO friendly because search engines always see the content. We can visually hide the entire page or post from visitors, however, the search engine will still index it and know what the content is.

That said, Search Engines focus on UXO now i.e. User Experience Optimization.

If you put a content locker after the first paragraph, you’d most definitely lose rankings because your bounce rate will be higher.

However, if you add a Content Locker, for example, halfway through the post, it is unlikely to impact SEO at all.

We can compare this scenario to be the same thing as a zero-second popup vs an Exit-Intent popup. The former might lead to a higher bounce rate than the latter (thus resulting in a negative SEO impact).

For that reason we recommend you monitor the bounce rate of pages and posts where you are using Content Locking and make any necessary adjustments on placement to optimize your results.

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

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